Trump Hotels™ launches new Trump Card® Privileges Program website with enhanced offerings for loyalty members

FOR IMMEDIATE RELEASE:

Trump Hotels™ launches new Trump Card® Privileges Program website with enhanced offerings for loyalty members

NEW YORK (April 29,  2019) – Trump Hotels™, the luxury brand of five-star hotels and resorts, launched a new Trump Card® member website with added features and exclusive benefits for loyalty members.

Known for its exceptionally designed hotels in iconic locations, Trump Hotels’ Trump Card® Privileges Program creates exceptional experiences and added value for loyal guests. The complimentary loyalty recognition program offers exclusive member benefits, including personalized stay preferences, priority early check-in and late check-out, welcome amenities upon arrival, complimentary room upgrades, the ability to earn points toward future stays at its luxury hotels and resorts, and greater levels of recognition at the Gold and Platinum status levels. Newly added benefits include member only special rates, spa and retail discounts, a newly structured points model that rewards members with spend and for more rate types, and a digital mobile wallet member card. Additionally, the brand’s two Estate Collection properties, including Albemarle Estate at Trump Winery in Charlottesville, VA and MacLeod House & Lodge in Aberdeen, Scotland, have now been added to the program for both earning and redemption.

“At Trump Hotels, we pride ourselves on providing uniquely personalized experiences for our guests and enhancing our existing benefits for our loyalty members. Our newly enhanced Trump Card® experience sets us apart from others in the luxury hospitality industry” said Eric Danziger, chief executive officer of Trump Hotels. “As one of the only independent luxury hotel companies to offer a comprehensive loyalty program of this caliber, our ‘Never Settle’ philosophy shines through. We Never Settle for anything less.”

With the new Trump Card® website, loyalty members will see:

• A more refined user experience
• Personalized member offers
• New preferred member rates with 10% off the best unrestricted rate
• A new points currency, where members earn 10 points per $1 spent
• Simplified points redemption structure based on the best unrestricted rate
• Seamless booking and point redemption on TrumpCard.com and TrumpHotels.com
• New points redemption functionality

Trump Card members receive spa discounts at Trump Hotels and retail discounts at Trump Hotels, Trump Golf and Trump Winery properties, and trumpstore.com, and can now earn points when staying at Trump Hotels on a group rate. Trump Card also recently launched a mobile wallet feature, available on Apple Wallet and Google Play, that provides the ability to view member benefits, receive offer notifications, and save on spa treatments and retail purchases.

For more information about the Trump Card® Privileges Program, please visit www.trumpcard.com.

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About TRUMP CARD® PRIVILEGES PROGRAM

The Trump Card® Privileges Program creates exceptional experiences, while adding value for our most loyal guests. The complimentary loyalty recognition program offers exclusive member benefits, including personalized stay preferences, priority early check-in and late check-out, first stay welcome amenities, complimentary room upgrades, the ability to earn points toward future stays at our luxury hotels and resorts, and greater levels of recognition at the Gold and Platinum status levels. For more information, visit www.trumpcard.com.

About TRUMP HOTELS™

Trump Hotels™ is a brand of five-star luxury hotels and resorts with a mission of providing extraordinary customer experiences and luxury accommodations.  Its exceptionally designed hotels in iconic locations put guests at the heart of each destination. Each property provides a variety of offerings including signature programs designed with the guest in mind, and every hotel has a distinct design that is culturally-relevant, with iconic architecture that is contextual to the destination. The brand’s “Never Settle” philosophy permeates its everyday work culture, with dedicated leaders and talented associates priding themselves on impacting the guest experience with exacting standards and keen attention to detail. Reservations can be made at www.trumphotels.com.

About Trump Hotels™ ESTATE COLLECTION

The Trump Hotels™ Estate Collection is comprised of extraordinary, diverse properties that feature the Trump Hotels signature standard of five-star hospitality and service excellence, in an intimate and specially curated estate house travel experience. There are currently two destinations within the Estate Collection including Albemarle Estate at Trump Winery in Charlottesville, VA and MacLeod House & Lodge in Aberdeen, Scotland. Reservations can be made at www.trumphotels.com.

Contact:
Hwee Peng Yeo
Glodow Nead Communications
TrumpHotelsPR@thotelspr.com
415-394-6500